Public opinion, legal action and legislation could help smaller challengers take on Big Tech.

But an opportunity may have opened as Google comes under intensifying pressure to protect consumer privacy and as governments around the world ramp up antitrust scrutiny. Bing is a distant second with less than 3%. More than 92% all searches go through Google, according to analytics firm StatCounter. Taking on Google is an enormous undertaking. Later, it'll offer free, ad-supported search and a paid option with no ads. Initially, Brave Search won't show ads - the chief way that Google monetizes its search results. And for ordinary searches, Brave can blend in Google results for people who enable the feature when prompted. Brave Search will rely on Bing in some areas, like images, where its own results aren't yet good enough. Unlike other new search engines, which generally repackage results from Google and Microsoft's Bing, Brave is building an independent index of the web. Brave Search will become the default search engine in the Brave browser later this year. Brave, the maker of a popular ad blocking browser, opened on Tuesday a public beta of its privacy-focused search engine, a first step in creating a product that could compete with market titan Google.

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